Alexander McQueen - Chinese New Year

Commercial Directed by Sonia Magdziarz

Music + Sound Design

A fun project that brings the concept of a flurry of snapdragon petals coursing through the cities of Chengdu, Shanghai and Beijing. The focus was on air and lightness - so we used harps and added bit of mystery with bells, bowls and wind to put us in the whirlwind.

Great to work with Sonia, Eg and Isaac on bringing the concept to life.